It can be difficult to walk into an average department store and easily find eco-friendly stylish clothes. And even harder to find them for a good price. Many consumers don’t even think about the impact clothing has on the environment while they are shopping. However, there is one blog that is trying to remedy this issue of making green design accessible to consumers. Ecouterre is a thorough, current and fascinating website/blog that focuses on environmentally sustainable fashion. Ecouterre was started by a well known environmentalist, Jill Fehrenbacher, who previously founded InHabitat (Green homes and design at its best! http://www.inhabitat.com). Ferhrenbacher shows stylish ways for consumers to get passed greenwashing and get a truly sustainable wardrobe of clothes. Ecouterre is the perfect balance, and doesn’t get too “crunchy granola”. This balance has struck a chord with consumers leading Fehrenbacher to be profiled in Vogue, the New York Times, and the Wall Street Journal.
Its easy to see why Ecouterre has gotten so much attention, the blog has a clean design making it easy to read, and splits off into different pages for: Women’s, Men’s, Shoes, Accesories, Beauty, Textiles, Tech, Designers, DIY, and Vegan Style. The Do-It-Yourself (DIY) section is particularly fun and includes articles about how to sew old tank tops into reusable grocery bags, or how to sew old zippers into fashion-forward bracelet cuffs. I’m also a shoe addict and love that there is an entire section of this blog that is dedicated to different types of sustainable shoes – including a variety of designers and price ranges. I am dying for the “Twist of Fate” vegan sandals by Olsenhaus as featured in Ecouterre’s article “7 Eco-Friendly Sandals To Kick Off Summer in Style“.
